"Brian Carroll has unveiled some of the most guarded secrets of lead generation experts. His approach to generating leads for the complex sale is not only on-target but will produce results as well."
--John M. Coe, president, Sales & Marketing Institute

"It's never been tougher to crack into corporate accounts. To help your sales force, create a lead generation program based on the multiple strategies in this information-rich book. In today's crazy market, it's the best way to slash your sales cycle."
--Jill Konrath, Chief Sales Officer, Leapfrog Strategies and author of Selling to Big Companies

"Brian Carroll has written a no-nonsense, practical guide to sales lead generation that will help anybody who is looking for advice based on real-world experience. He makes the case for a strong working relationship between the sales and marketing functions."
--Ruth P. Stevens, president, eMarketing Strategy and author of Trade Show and Event Marketing

"Brian Carroll gives us insightful lessons in the complete sales lead management process, including the critical organizational issues that will determine success or failure. Read it, and start putting Brian's advice to work immediately."
--Bob Donath, Bob Donath & Co., marketing author and consultant

"Does your company have an uncrossable abyss between your sales and marketing functions? If so, than this book will help you bridge that gap and fill the void. If you follow a few of his simple concepts, you will be able to drive significantly enhanced sales and marketing effectiveness."
--Guy R. Powell, DemandROMI - Prove and Improve your Marketing Performance, author, Return on Marketing Investment

"Brian's book is an absolute must-read for any B-to-B marketers."
--Russell Kern, president, THE KERN ORGANIZATION

"Brian tackles a tough subject and gives it the depth it deserves. Anyone selling a complex product or service will avoid the common mistakes and close more sales if they follow the advice in this book."
--Kristin Zhivago, author of Rivers of Revenue

"Finally, a book that addresses the realities of today's selling environment. Brian Carroll has broken new ground in this comprehensive, utterly practical, and thoughtful guide to sales lead generation."
--Michael W. McLaughlin, coauthor of Guerrilla Marketing for Consultants

Trade shows are hard work for an individual and expensive for a firm. Most shows are geared to complex sales, - i.e. you are selling on the floor - so this book is a definitive resource in how to develop the structure of a lead, the rationale for a lead, and the importance of follow-up. If marketing and sales do not understand these three components, you are doomed at a trade show. Working together will improve the quality of both marketing and sales - and make everybody happier.
-- Julia O'Connor, president of TradeShowTraining.com

"The quality and quantity of leads do as much to determine sales success as face-to-face selling prowess, yet little has been written about lead generation. This book fills the void. Carroll really understands lead generation."
--Ford Harding, author of Creating Rainmakers, Harding & Company

"A logical and straightforward methodology to maximize your likelihood of success. A good primer for the uninitiated and a great refresher for the experienced."
--Bill Herr, managing director, Sales Lead Development Programs, CMP Media, LLC

"This book should be a must-read for all people involved in sales and marketing process. Definitely one for your business book collection."
--Bob Freytag, president, Introworks Branding and Marketing Communications

"Brian masterfully tackles the single biggest issue for enterprise marketing today."
--John Neeson managing director & co-founder, SiriusDecisions Inc.

"This book is essential reading for anyone in marketing today. It will make a difference in your company's lead generation results!"
--Dan Kosch & Mark Shonka, co-presidents of IMPAX Corporation and co-authors of the best-selling book, Beyond Selling Value

"If Lead Generation for the Complex Sale helps your business grow half as fast as Brian Carroll's has, it may be the best marketing and sales investment you make all year."
-- Keith Ferrazzi, CEO of sales consulting and training, Ferrazzi Greenlight and former CMO of Starwood Hotels and Deloitte Consulting

"Exhaustive coverage and discussion of the lead generation modalities and the synergies therein ranging from the classical modes such as telemarketing and direct mail through the new generation modes as blogs and podcasts is insightful. A very compelling read indeed."
--Sharmila C. Chatterjee, Visiting Professor, MIT

"The time has come for sales and marketing teams to finally unite to create and solidify customer relationships. This book provides sound execution strategies for collaboration that leads to results."
--Barbara Geraghty, president, Visionary Selling

"Lead Generation for the Complex Sale is an important and intelligent addition to the small but growing body of literature on business-to-business sales lead generation."
--Bob Bly, author, The Copywriter's Handbook

"Chapter six alone is worth the price of the book. If you're puzzled about the nuts and bolts of building a lead gen plan that actually works, you're in luck. It's right here."
--Chris Coleman, speaker, author and co-founder, greenbananaproject.com