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Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Books
BtoB Magazine has included our book, Lead Generation for the Complex Sale, in a list of five books for marketers that it considers among the “best titles published in the past 12 months.” It also names two other publications that will be available in the near future. It is extremely gratifying to receive this kind of recognition.
Click here to see the entire article.
Published monthly by Crain Communications, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.
Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications, and is regularly quoted as a lead generation expert online and offline, including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed, B2B Lead Generation Blog, was recently named Best B-to-B Marketing Blog of 2006 by MarketingSherpa readers and is read by thousands each week.
Lead Generation for the Complex Sale® Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI. For more information, please visit http://www.leadgenerationbook.com/.
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